Studio MGD was commissioned to design a distinctive and engaging exhibition stand to showcase CBRE’s retail expertise at the BCSC Retail Exhibition. Working in collaboration with the Open Agency, the concept takes the familiar visual language of the Monopoly board game to promote CBRE and stand out from the competition. Distinctive features include a large 3D board wrapping around the display area and a bold arch way designed to attract and engage passing delegates, as well as CBRE’s visitors to the stand.