Compass Group
What’s the secret to creating a winning tender?
Design a concept exclusive to the customer, showcasing the strengths of the provider
Compass Group were in competition for the catering contract across three Oxford Brookes University campuses. Studio MGD was commissioned to create concept design and visuals to support their successful competitive tender. In collaboration with Accrue, we worked closely to design distinct food outlet concepts tailored according to different customer profiles, budgets and menu requirements, all without losing sight of Oxford Brookes own brand values.