Fairline Yachts
How do you create a luxury retail concept for an international client?
Design flexible spaces to browse and quality features unique to the client’s values
Fairline Yachts is a prestigious British manufacturer of luxury yachts and powerboats with 60 dealerships worldwide. Studio MGD has worked with the brand since 2005, designing customer facing showrooms which showcase their core values of quality craftsmanship, performance and integrity. In that time we have worked on a diverse range of locations from California to Perth. It is a privilege to work with this long standing client for whom we have designed and managed all aspects of the retail programme, from signage to interior fittings and environmental graphics.
“Faced with an industry-first challenge, Mike and his team delivered an outstanding retail brand programme from concept through to reality. Mike's experience showed in his ability to grasp the brief immediately, delivered a cohesive set of designs that matched the budget and time frames and then project managed the implementation.”
Bryan Jones, then Fairline Marketing Manager
