Tesco's brief was to create an ambitious new look and feel for their stores, with the aim of bringing the Tesco brand expressions to life through a more intuitive customer journey, a forward looking interior and highlighting both staff and self-assisted services. Making use of our extensive food retail experience and working in conjunction with Campbell Rigg, our design concept creates a calm, easy to navigate and joined up shopping experience, via new emotive elements such as a flowing signage device at high level. We also designed in opportunities for customer engagement, creating dedicated community support and sustainability focal points.